GRIPS CUSTOMERS & RESEARCH PARTNERS
PROLOCK's in-store performance, tracked by Grips Intelligence across Menards, Lowe's, and Amazon from January 1 to July 31, 2026, shows a brand heavily concentrated in a single retail relationship. Menards accounts for 89.6% of year-to-date revenue, dwarfing Lowe's at 7.7% and Amazon at just 2.4%. The average product price sits at $23.38, though pricing has softened slightly, easing 0.6% over the tracked period and dipping 4.6% month-over-month to $23.22. Revenue momentum has also cooled, falling 11.1% versus the prior month and 5.9% overall across the May-to-July timeseries window. That combination of narrow channel concentration and simultaneous price and revenue declines suggests limited diversification cushioning against retailer-specific softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for PROLOCK on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for PROLOCK.
BY REVENUE
PROLOCK sells 10% online and 90% offline. Online runs through 3 channels; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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