EGO

EGO Market Overview

EGO, a house brand of Hong Kong–listed Chervon Holdings (HKG: 2285), generated an average product price of $258.96 across in-store sales tracked by Grips Intelligence from January 1 to July 31, 2026 at Lowe's, Amazon and Ace Hardware. Lowe's leads the brand's brick-and-mortar revenue mix at 40.9%, followed by Amazon at 35.4% and Ace Hardware at 23.6%, indicating a fairly balanced three-retailer distribution footprint. Momentum softened over the May–July window, with revenue falling 17.2% month over month and 26.9% across the full timeseries period. Average selling prices followed a similar path, easing 7.4% month over month to $236.45 and declining 10.8% overall, suggesting a mix shift toward lower-priced items and batteries. Top sellers span premium self-propelled mowers priced from roughly $644 to $867 and standalone 56-volt batteries in the $150–$329 range, with a riding tractor at the high end near $4,234.