Capitol

Capitol Market Overview

According to Grips Intelligence in-store data tracking three major retailers—Lowe's, Menards, and Amazon—from January to May 2026, Capitol demonstrates a heavily concentrated retail footprint, with Lowe's commanding a dominant 79.5% share of the brand's total revenue. Menards follows as the second-largest channel at 19.4%, while Amazon captures just 1.1%, suggesting Capitol's strength lies firmly in traditional home improvement retail. The brand's average product price sits at $14.36, though individual items range significantly, with some products priced as high as $44.98. However, Capitol has faced notable headwinds during this period, with overall revenue declining 19.1% across the tracked timeframe. This revenue contraction, paired with relatively flat pricing (only a 0.5% increase), points to volume-driven softness rather than pricing pressure as the key challenge for the brand.