GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Menards from January 1 to July 31, 2026, shows Capitol — a brand under Universal Music Group (Euronext Amsterdam: UMG) — holding an average product price of $14.46. Lowe's dominates the brand's distribution footprint with 80.8% of year-to-date revenue, while Menards accounts for the remaining 18.3%. Revenue was essentially flat over the May-to-July window, edging up 0.2% overall despite a 6.3% month-over-month decline in the most recent period. Average selling price softened alongside it, slipping 1.6% month-over-month to $14.31 and 1.1% across the quarter. The pricing spread is notably wide, with top-selling items ranging from $3.48 to $45.15, suggesting the brand's revenue concentration depends heavily on assortment mix at its lead retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Capitol on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Capitol.
BY REVENUE
Capitol sells 7% online and 93% offline. Online runs through 2 channels; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 14K ratings on 2 channels, Capitol averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis