Burpee

Burpee Market Overview

According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, menards.com and homedepot.com from January 1 to July 31, 2026, Burpee's demand is heavily concentrated in a single channel, with Amazon accounting for 78.2% of year-to-date revenue. Ace Hardware is the clear secondary outlet at 18.5%, while Menards (2.3%) and Home Depot (1.1%) together contribute under 4%, leaving the brand exposed to shifts in marketplace dynamics. The average selling price sits at $14.75, though pricing softened 12.0% across the May–July 2026 window even as the most recent month saw a 7.9% rebound to $14.55. Revenue followed a steeper downward path, falling 45.4% over the same three-month period and slipping a further 7.1% month-over-month, a trajectory consistent with post-spring seasonality in the gardening segment. Price points vary widely by retailer, with Home Depot listings averaging $32.98 versus a $13.69–$19.06 band for top Amazon items, suggesting distinct assortment strategies across accounts.