Bruce

Bruce Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to June 30, 2026, Bruce's revenue grew 7.0% over the period, with an average product price of $82.65 that climbed 6.7% to reach $89.27 by the most recent month. Home Depot dominates the brand's footprint, accounting for 68.9% of revenue share, followed by Lowe's at 29.6%, while Amazon contributes a marginal 1.3%. Despite the overall upward trajectory across the second-quarter timeseries period of April 1 to June 30, 2026, the most recent month saw revenue dip 3.6% versus the prior month. Bruce's parent company, AHF Products, is privately held as a portfolio company of American Industrial Partners, underscoring that these performance signals come exclusively from retailer-level tracking rather than public disclosures. The concentration of nearly 99% of revenue across just two home-center channels highlights Bruce's heavy reliance on brick-and-mortar-anchored retail partners for its market presence.