GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking homedepot.com, lowes.com, and Amazon from January to May 2026, Bruce maintains a strong retail presence with an average product price of $79.68. Home Depot dominates as Bruce's primary retail channel, commanding 71.3% of the brand's revenue share, followed by Lowe's at 26.8%, while Amazon accounts for just 1.7%. Bruce has demonstrated impressive momentum, with revenue growing 53.1% over the tracked period, signaling robust consumer demand. Additionally, the brand's average price increased 15.1% during the same timeframe, suggesting a successful shift toward premium product positioning or strengthened pricing power in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 54% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bruce on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Bruce.
BY REVENUE
Bruce sells 76% online and 24% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 95% in Jan to 64% in May.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 978K ratings on 3 retailers, Bruce averages 3.9★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
3.9
/ 5
From 978K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$143.24
Price
$241K
Revenue
$109.78
Price
$174K
Revenue
$58.70
Price
$134K
Revenue
$140.20
Price
$133K
Revenue
$107.58
Price
$116K
Revenue
