GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Home Depot shows Armaly ProPlus operating with an average product price of $6.18. Distribution is highly concentrated, with lowes.com accounting for 99.0% of year-to-date revenue and homedepot.com contributing the remaining 1.0%. Momentum softened over the May-July window, as revenue fell 4.2% month over month and 3.5% across the period overall. Pricing followed a similar path, with the average price easing 1.1% month over month to $5.98 and declining 1.4% over the tracked span. The brand, part of privately held, family-owned Armaly Brands of Walled Lake, Michigan, shows its highest-ticket Home Depot listings ranging from $14.42 to $82.07 per case, well above the blended average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Armaly ProPlus on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Armaly ProPlus.
BY REVIEW COUNT
Across 41K ratings on 1 channel, Armaly ProPlus averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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