GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Blue Flame generated the vast majority of its revenue through acehardware.com, which accounted for 94.9% of total revenue share between January and April 2026, with homedepot.com capturing the remaining 5.1%. The brand's average product price during this period stood at $13.64, reflecting a competitive price positioning within its category. Notably, Blue Flame experienced a significant revenue decline of 44.6% over the tracked period, signaling potential challenges in demand or distribution. Average pricing also trended downward, dropping 11.1% overall, which may suggest promotional activity or shifting product mix. These trends point to a brand heavily reliant on a single retail channel while facing notable headwinds in both revenue and pricing momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Blue Flame.