GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Blue Flame across acehardware.com, Amazon and homedepot.com from January 1 to July 31, 2026, with the timeseries view narrowing to May through July. Ace Hardware dominates the brand's footprint, accounting for 66.9% of year-to-date revenue, well ahead of Amazon at 24.0% and Home Depot at 9.1%. Momentum has softened over the tracked window, with revenue down 13.0% month over month and 31.0% lower across the full timeseries period. Pricing has drifted in the same direction, as the average selling price slipped 3.3% month over month to $13.55 and fell 6.4% overall, against a year-to-date average product price of $14.24. The combination of concentrated retail exposure and simultaneous price and revenue erosion suggests Blue Flame's growth is heavily dependent on a single account's performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Flame.
BY REVENUE
Blue Flame sells 33% online and 67% offline. Online runs through 2 channels; offline through 1. Online share has moved from 29% in Mar to 34% in Jul.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 1.52K ratings on 3 channels, Blue Flame averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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