GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across acehardware.com, Amazon, and homedepot.com, Better Wood Products shows a distinctly split retail footprint. Ace Hardware leads with a 45.7% revenue share, sitting almost level with Amazon at 44.0%, while Home Depot contributes a much smaller 10.3%. The brand's average product price across the tracked period stands at $18.64, though pricing has trended sharply lower, falling 21.7% to $12.73 by the close of the June–August 2026 window. That discounting has not translated into growth, with revenue down 36.0% over the same three-month stretch and easing a further 1.4% month over month. The near-even Ace and Amazon split is the key structural takeaway, leaving performance heavily dependent on two channels of roughly equal weight.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Better Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Better Wood Products.
BY REVENUE
Better Wood Products sells 45% online and 55% offline. Online runs through 2 channels; offline through 1. Online share has moved from 19% in Apr to 33% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Better Wood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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