GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Better Wood Products generated an average product price of $25.85 across tracked retailers between January and April 2026. Amazon dominated the brand's revenue share at 59.3%, followed by acehardware.com at 34.7% and homedepot.com at a modest 6.1%. The brand's average price saw a notable 4.8% increase over the tracked period, suggesting a shift toward premium positioning or higher-priced SKU performance. Despite the positive pricing trend, Better Wood Products experienced a significant 66.6% revenue decline during the period, indicating potential seasonal softness or inventory challenges. These insights highlight the brand's heavy reliance on Amazon as its primary revenue driver across the three retailers tracked.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 67% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Better Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Better Wood Products.
TO BETTER WOOD PRODUCTS
