GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to July 31, 2026, Better Wood Products — a brand of family-run Wood Products International, Inc. — commands an average product price of $22.09. Amazon accounts for the majority of year-to-date revenue at 54.4%, while acehardware.com follows closely at 39.0% and homedepot.com trails at just 6.6%. Revenue momentum has weakened considerably, falling 35.1% month over month and 59.8% across the May–July tracking window. Average selling prices have compressed in tandem, dropping 21.1% month over month to $12.82 and 39.6% over the same period. The combination of a steep price decline alongside contracting revenue suggests promotional pressure rather than volume-driven growth is shaping the brand's recent retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 60% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 40% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Better Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Better Wood Products.
BY REVENUE
Better Wood Products sells 61% online and 39% offline. Online runs through 2 channels; offline through 1. Online share has moved from 73% in Mar to 39% in Jul.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 72K ratings on 3 channels, Better Wood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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