Baldwin

Baldwin Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 across Lowe's and Amazon shows Baldwin generating 96.0% of its year-to-date revenue through lowes.com, with Amazon contributing just 2.8%. The brand's average product price sits at $98.43, though pricing has climbed notably over the tracked period, rising 17.6% to $118.52 in the most recent month despite a 6.6% month-over-month dip. Revenue momentum has been strong, expanding 30.3% across the May–July timeseries window and adding another 5.2% in the latest month. That combination of rising volume and rising average price points to a favorable mix shift rather than discount-driven growth. The concentration risk is clear, however, as near-total dependence on a single retail channel leaves Baldwin's performance closely tied to one partner's traffic and merchandising decisions.