GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot and Ace Hardware shows Avanti Pro concentrating 72.5% of its year-to-date revenue at homedepot.com, with the remaining 27.5% coming through acehardware.com. The brand's average product price sits at $8.99, though pricing has softened notably, falling 24.7% over the tracked timeseries period to $7.40 in the latest month, a 22.9% month-over-month decline. Revenue has followed a similar trajectory, dropping 53.0% month-over-month and 61.8% across the May-to-July window. Best-selling items skew well above the brand average, including a 4.5 in. Turbo Diamond Blade 3-pack and a 15-pack thin kerf metal cut-off disc, both near $29.97. Taken together, the data points to a brand leaning on volume-driven, lower-priced assortment while its premium multi-packs anchor the top of the shelf.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 62% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Avanti Pro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Avanti Pro.
BY REVENUE
Avanti Pro sells 73% online and 27% offline. Online runs through 1 channel; offline through 1. Online share has moved from 60% in Mar to 58% in Jul.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 100K ratings on 2 channels, Avanti Pro averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 100K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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