GRIPS CUSTOMERS & RESEARCH PARTNERS
ARCHER, operated as a private brand by Country Archer Provisions, posted an average product price of $171.91 across the in-store data tracked by Grips Intelligence from January 1 to July 31, 2026. Distribution is heavily concentrated, with homedepot.com accounting for 88.1% of year-to-date revenue share, followed by Amazon at 10.0% and lowes.com at just 1.9%. Momentum has been strong in the most recent stretch, with revenue up 30.7% and average price climbing 21.3% over the May–July timeseries window. A single month stands out in particular, delivering 198.1% revenue growth versus the prior month alongside a 192.8% jump in average price to $150.86. Taken together, the Grips Intelligence figures point to a brand whose performance is tied almost entirely to one dominant retail partner, leaving limited diversification across the three channels tracked.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ARCHER on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ARCHER.
BY REVIEW COUNT
Across 42K ratings on 3 channels, ARCHER averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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