GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Zojirushi commands a notable average product price of $164.19, positioning it as a premium player in its category. Amazon dominates as the brand's primary sales channel, accounting for an overwhelming 99.6% of total revenue share. Despite its strong retail presence, Zojirushi experienced a 12.0% decline in revenue over the tracked period, signaling potential headwinds in consumer demand. Interestingly, average prices trended upward by 6.1% during the same window, suggesting the brand is leaning into its premium pricing strategy even as sales volume softens. These dynamics point to a brand navigating a complex market environment where pricing power and volume growth appear to be moving in opposite directions.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Zojirushi on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Zojirushi.
