GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Amazon, homedepot.com and lowes.com between January 1 and July 31, 2026, Windmill posted an average product price of $89.79 across the period. Amazon accounted for the clear majority of the brand's year-to-date revenue at 64.7%, followed by homedepot.com at 27.2% and lowes.com at a comparatively small 8.1% share. Momentum has been strong over the May–July 2026 window, with revenue climbing 80.4% overall and rising a further 21.3% in the most recent month. Pricing moved sharply in the same direction, with the average price up 68.1% over the period and reaching $128.25 in the latest month, a 13.6% month-over-month increase. The combination of accelerating revenue and a rising price point suggests Windmill is shifting toward higher-value transactions rather than relying on volume alone.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 80% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 68% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Windmill on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Windmill.
BY REVIEW COUNT
Across 353K ratings on 3 channels, Windmill averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 353K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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