GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026, GermGuardian averaged a product price of $43.97 across its assortment. Channel concentration is extreme, with Amazon accounting for 98.2% of year-to-date revenue and homedepot.com contributing just 1.7%, leaving the brand highly exposed to a single marketplace's algorithm and pricing dynamics. Momentum has been mixed: revenue rose 8.1% in the most recent month measured, but is down 20.4% across the May–July tracking window. Pricing has edged upward over the same period, with the latest monthly average at $42.11, a 3.1% month-over-month increase and a 1.1% gain overall. That combination of firmer pricing against a softer revenue base suggests volume, rather than discounting, is the pressure point to watch in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for GermGuardian on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GermGuardian.
BY REVIEW COUNT
Across 2.52M ratings on 2 channels, GermGuardian averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.52M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.29
Price
$1.76M
Revenue
$99.40
Price
$1.68M
Revenue
$35.67
Price
$712K
Revenue
$69.65
Price
$451K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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