GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Xtra generated the majority of its revenue through menards.com, which accounted for a dominant 82.9% revenue share during the January–May 2026 period across four tracked retailers including Amazon, lowes.com, and homedepot.com. Amazon followed as the second-largest channel at 8.8% revenue share, while lowes.com captured 6.5% and homedepot.com trailed at just 1.8%. The brand's average product price stood at $9.47, positioning Xtra firmly in the value segment of its category. Despite a recent monthly revenue surge of 34.7%, the brand experienced an overall revenue decline of 45.6% during the March–May 2026 trend period. Average pricing remained relatively stable over the same window, edging up just 0.7% overall despite some month-to-month fluctuations.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Xtra on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Xtra.
BY REVENUE
Xtra sells 11% online and 89% offline. Online runs through 3 retailers; offline through 2.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 32K ratings on 4 retailers, Xtra averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
