GRIPS CUSTOMERS & RESEARCH PARTNERS
Gain is a brand owned by Procter & Gamble (NYSE: PG), which provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands. According to Grips Intelligence in-store data tracked across Amazon, menards.com, and lowes.com from January 1 to June 30, 2026, the brand posted strong momentum with overall revenue growing 21.6% over the period. Sales are heavily concentrated on a single retailer, with Amazon commanding an 87.4% share versus 8.7% for menards.com and just 3.4% for lowes.com. Pricing also trended upward, as the average product price of $14.73 climbed 5.9% over the period to reach $15.27. This combination of double-digit revenue growth and rising prices signals healthy demand and pricing power despite the brand's reliance on one dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Gain on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Gain.
BY REVENUE
Gain sells 89% online and 11% offline. Online runs through 1 channel; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 3.04M ratings on 3 channels, Gain averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 3.04M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$21.98
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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