GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Zep generates the largest share of its revenue through Lowe's, which accounts for 45.7% of total sales, followed by Amazon at 30.1% and Menards at 11.7%. The brand's average product price sits at $15.40, though pricing has seen a notable decline of 11.9% over the tracked period. Revenue has also trended downward, dropping 8.4% during the March to May 2026 timeframe, signaling potential headwinds in consumer demand or increased competitive pressure. Home Depot and Ace Hardware round out Zep's retail footprint with a combined 12.2% revenue share, suggesting a heavy reliance on its top two retail partners. This concentrated distribution strategy, with over 75% of revenue flowing through just Lowe's and Amazon, presents both a strength in channel focus and a risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zep on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zep.
BY REVENUE
Zep sells 73% online and 27% offline. Online runs through 3 retailers; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 2.83M ratings on 5 retailers, Zep averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.83M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
