GRIPS CUSTOMERS & RESEARCH PARTNERS
MOXIE, a brand of The Coca-Cola Company (NYSE: KO), shows a highly concentrated retail footprint in offline sales data tracked by Grips Intelligence from January 1 to July 31, 2026 across Lowe's, Amazon and Home Depot. Lowe's accounts for 96.3% of year-to-date revenue, leaving Amazon at just 1.9% and homedepot.com at 1.8%. The average product price sits at $10.64, though pricing has softened, slipping 2.3% month-over-month to $10.36 and declining 3.4% over the observed period. Revenue has followed a similar trajectory, falling 8.1% versus the prior month and 7.5% across the May to July timeseries window. The combination of easing prices and contracting revenue suggests demand pressure rather than a pricing-led growth strategy, with the brand's performance almost entirely dependent on a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for MOXIE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for MOXIE.
BY REVIEW COUNT
Across 426K ratings on 3 channels, MOXIE averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 426K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.30
Price
$642K
Revenue
$17.87
Price
$550K
Revenue
$13.48
Price
$546K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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