GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Tub O' Towels generated the majority of its revenue through Amazon, which accounted for 65.3% of total revenue share between January and May 2026 across Amazon, Lowes, Menards, and Home Depot. Lowes.com followed as the second-largest channel at 23.5%, with Menards.com contributing 10.0%, while homedepot.com trailed significantly at just 1.2%. The brand's average product price stood at $18.46 during this period, with pricing trending upward by 11.0% over recent months. Revenue also showed strong momentum, growing 12.2% over the same timeframe, signaling increasing consumer demand. This combination of rising prices and revenue growth suggests Tub O' Towels is successfully expanding its market presence across key home improvement and e-commerce retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Tub O' Towels on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Tub O' Towels.
BY REVENUE
Tub O' Towels sells 70% online and 30% offline. Online runs through 3 retailers; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 494K ratings on 4 retailers, Tub O' Towels averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 494K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
