GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, menards.com, lowes.com and homedepot.com, XDP Recreation carries an average product price of $115.31. Amazon dominates the brand's channel mix at 65.6% of year-to-date revenue, while menards.com contributes a meaningful 24.2%, leaving lowes.com and homedepot.com at 6.8% and 3.4% respectively. Revenue has softened over the May-July window, falling 10.0% month over month in the latest period and 4.2% overall across the tracked timeseries. Pricing, by contrast, has held firm, with the average selling price reaching $119.25 and rising 5.8% over the same stretch — a sign the brand, operated by privately held XDP Recreation, LLC, is defending margin rather than discounting into weaker demand. The combination of concentrated marketplace exposure and a rising price point makes Amazon performance the key variable to watch heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for XDP Recreation on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for XDP Recreation.
BY REVENUE
XDP Recreation sells 76% online and 24% offline. Online runs through 3 channels; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 58K ratings on 4 channels, XDP Recreation averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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