GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026 shows X Rocker, a brand of UK-based Valmas Group Ltd, maintaining an average product price of $144.37. Amazon dominates the brand's sales mix with a 69.3% revenue share, while homedepot.com accounts for the remaining 30.7%. Revenue softened over the period, declining 6.7% overall and slipping a further 1.4% month over month in the most recent reading. Pricing moved in the opposite direction, rising 5.8% across the tracked window even as the latest month's average of $154.75 marked a 6.2% step down from the prior month. The combination of firmer year-to-date pricing and easing revenue suggests unit volumes, rather than discounting, are the primary drag on the brand's performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for X Rocker on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for X Rocker.
BY REVIEW COUNT
Across 17K ratings on 2 channels, X Rocker averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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