Pura

Pura Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows that Pura, operated by the private, venture-backed Pura Scents, Inc., concentrates virtually all of its tracked sales in a single channel, with Amazon accounting for 99.8% of year-to-date revenue. The brand's average product price sits at $29.45, having eased 3.1% over the tracked period and dipping a further 0.8% month-over-month to $29.35. Momentum remains positive despite that softening, with revenue up 15.2% in the most recent month measured. Across the May through July timeseries window, overall revenue grew 7.0%, suggesting gains were concentrated late in the quarter. The combination of rising revenue against a gradually declining average price points to volume-led growth rather than pricing power.