GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026 shows BIRDFY operating as an overwhelmingly single-channel brand, with Amazon accounting for 97.4% of year-to-date revenue. Home Depot contributes just 2.5%, leaving little diversification outside the marketplace channel. The average product price sits at $176.77, though pricing has softened, slipping 3.0% over the tracked period to $173.72 in the most recent month. Momentum has weakened more sharply on the revenue side, with sales down 23.4% month over month and 34.3% across the measured window. Together, the Grips Intelligence figures point to a brand facing both volume and price compression while remaining heavily concentrated on one retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BIRDFY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDFY.
BY REVIEW COUNT
Across 11K ratings on 2 channels, BIRDFY averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$225.98
Price
$613K
Revenue
$141.79
Price
$407K
Revenue
$289.81
Price
$350K
Revenue
$289.99
Price
$332K
Revenue
$143.14
Price
$264K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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