GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across acehardware.com, lowes.com, menards.com, Amazon and homedepot.com, Woodlink recorded an average product price of $15.61. Distribution is heavily concentrated, with acehardware.com alone accounting for 46.6% of year-to-date revenue, more than the combined contribution of Amazon (12.2%) and homedepot.com (11.1%). Lowe's and Menards fill out the mid-tier at 16.2% and 14.0% respectively, leaving the brand reliant on a single dominant retail partner. Momentum has weakened over the May–July window, with revenue falling 17.7% month-over-month and down 50.2% across the tracked period. At the same time, average selling price moved in the opposite direction, rising 8.2% month-over-month to $17.14 and 7.7% overall, suggesting mix or pricing gains have not offset declining volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 50% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Woodlink on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodlink.
BY REVENUE
Woodlink sells 39% online and 61% offline. Online runs through 3 channels; offline through 2.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 54K ratings on 5 channels, Woodlink averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$57.05
Price
$9.8K
Revenue
$34.25
Price
$8.4K
Revenue
$103.17
Price
$6.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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