Songbird Selections

Songbird Selections Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware and Home Depot shows Songbird Selections, a brand of privately held Global Harvest Foods, concentrating nearly all of its measured sales in a single retailer, with acehardware.com accounting for 94.2% of year-to-date revenue versus 5.8% at homedepot.com. Revenue declined 60.1% over the tracked period, including a 5.3% month-over-month dip in the most recent month, signaling meaningful softening in sell-through. At the same time, average selling price moved in the opposite direction, rising 31.4% overall to $21.99 and up 3.8% month over month. The brand's average product price of $20.28 sits well below top-selling 10 lb items priced between $26.00 and $27.00, indicating a mix skewed toward smaller or promotional pack sizes. Taken together, the data points to a pricing-led strategy that has yet to offset volume pressure in the brand's dominant channel.