GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Broil King generated the majority of its revenue through Home Depot, which accounted for 69.4% of its retail share from January to April 2026, followed by Lowe's at 28.2% and Amazon at just 2.5%. The brand's average product price during this period stood at $186.80, though its premium Regal S 690 PRO IR models commanded prices exceeding $2,500 at both Home Depot and Lowe's. Broil King experienced a notable 35.5% month-over-month revenue surge heading into spring, signaling strong seasonal demand across its tracked retailers. Despite this recent momentum, the brand's average price declined 27.1% over the broader period, suggesting a shift in sales mix toward more affordable models. These insights, covering Home Depot, Lowe's, and Amazon, highlight Broil King's heavy reliance on home improvement retailers for the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 27% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Broil King on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Broil King.
BY REVENUE
$2,658.44
Price
$72K
Revenue
$1,799.00
Price
$25K
Revenue
$2,499.00
Price
$22K
Revenue
