Broil King

Broil King Market Overview

Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, shows Broil King's retail footprint concentrated in two big-box accounts, with homedepot.com accounting for 59.1% of revenue share and lowes.com the remaining 40.4%. The brand's average product price sits at $264.59 across the period, though monthly pricing has trended higher at points, reaching $299.17 before slipping 8.1% month over month. Momentum cooled sharply through the summer, with revenue down 39.8% versus the prior month and 48.1% overall across the May–July window. Average selling price also softened 7.3% over the same stretch, suggesting promotional pressure alongside the volume decline. The assortment skews toward premium multi-burner models priced between roughly $460 and $2,630, which helps explain the sensitivity of both revenue and average price to seasonal grilling demand.