GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, menards.com and homedepot.com from January 1 to July 31, 2026 shows Audubon operating at an average product price of $17.34. Amazon dominates the brand's distribution mix at 82.1% of year-to-date revenue, leaving acehardware.com a distant second at 9.3%, while menards.com and homedepot.com split the remainder at 4.0% and 3.9% respectively. Momentum has been positive over the May–July window, with revenue up 7.1% month over month and 7.4% across the period overall. That growth came alongside softer pricing, as the average selling price slipped 6.6% month over month to $16.69 and fell 4.8% over the tracked stretch. The combination of rising revenue and declining average price suggests volume gains, rather than pricing power, are driving Audubon's recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Audubon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Audubon.
BY REVENUE
Audubon sells 87% online and 13% offline. Online runs through 2 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 136K ratings on 4 channels, Audubon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 136K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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