GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Best Buy from November 2025 through January 2026, WD demonstrated strong overall momentum with revenue growing 79.3% over the three-month period, despite a 27.9% dip in January 2026 compared to December 2025. The brand's average product price climbed significantly, rising 36.1% since November 2025 to reach $185.99 in January 2026, suggesting a notable shift toward higher-value purchases. WD's top-selling product at Best Buy was the BLACK SN850P 2TB Internal SSD for PS5, commanding a $542.41 average price and capturing 16.8% of the brand's revenue share. Best Buy remains WD's sole tracked retail channel, with External Hard Drives (39.1%), Internal SSDs (26.1%), and PS5 Storage (23.1%) representing the brand's three dominant product categories by revenue. This category distribution highlights WD's diversified demand across both traditional computing storage and gaming segments, positioning the brand competitively heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 79% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 36% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for WD on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for WD.
BY REVENUE