GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Best Buy and Amazon, WD demonstrated strong momentum with revenue growing 59.1% over the tracked period. Best Buy dominated WD's retail distribution, commanding an impressive 89.6% revenue share compared to Amazon's 10.4%. The brand's average product price stood at $200.84, with a notable 28.7% increase in average pricing over the period suggesting a shift toward higher-value SKUs. WD's top-selling products at both retailers were heavily concentrated in the BLACK SSD lineup, with premium models like the SN850X 4TB reaching average prices above $500. This pricing power and retailer concentration highlight WD's strong positioning in the premium storage segment during early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 59% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 29% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for WD on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for WD.
BY REVENUE
