GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Best Buy, Newegg and Amazon shows Crucial, a brand owned by Micron Technology (NASDAQ: MU), averaging a product price of $246.14 across tracked retail assortments. Best Buy accounts for the largest slice of year-to-date revenue at 45.2%, followed closely by Newegg at 40.0%, while Amazon contributes a comparatively modest 14.8%. Revenue has been under sustained pressure, falling 8.1% month-over-month and 22.7% over the May-to-July timeseries window. Average selling prices moved in the opposite direction, climbing 7.1% month-over-month to $352.06 and rising 27.7% across the same period. The combination of shrinking revenue and sharply higher average prices points to a narrowing, higher-priced assortment on shelves rather than broad-based demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Crucial on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Crucial.
BY REVENUE
Crucial sells 55% online and 45% offline. Online runs through 2 channels; offline through 1. Online share has moved from 31% in Mar to 100% in Jul.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 448K ratings on 3 channels, Crucial averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 448K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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