GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to July 31, 2026 shows Waterman, a brand held by Newell Brands (NASDAQ: NWL), operating at an average product price of $24.97. Amazon accounts for the clear majority of measured revenue at 75.9%, with Office Depot contributing the remaining 23.7%. Momentum has softened over the tracked window, with revenue down 21.6% overall and a further 4.0% month-over-month decline in the most recent period. Pricing has also eased, with the average selling price slipping 8.7% month-over-month to $25.91 and 3.6% across the full period. The assortment spans a wide price ladder, from roughly $15 ink bottles on Amazon to premium pens listed near $114 there and around $40 at Office Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Waterman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterman.
BY REVENUE
Waterman sells 76% online and 24% offline. Online runs through 1 channel; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 318K ratings on 2 channels, Waterman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 318K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$114.50
Price
$81K
Revenue
$110.87
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
