Home/Insights/Brands/WatermanProduct Intelligence - 2026 YTD USA

Waterman

10K+

Products Sold, Jan to Aug 2026

400+

# Offline Stores

$26.08

Avg. Price

4.6

Avg. Rating

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Waterman Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon and Office Depot shows Waterman, a brand held by Newell Brands (NASDAQ: NWL), generating an average product price of $25.69 across tracked retail channels. Amazon accounts for the clear majority of year-to-date revenue at 76.2%, with Office Depot contributing the remaining 23.4%. Revenue has softened over the period, declining 7.4% overall and slipping a further 3.5% month over month in the most recent reading. Pricing has followed a similar trajectory, with the average selling price down 12.1% across the period to $24.96, a 3.7% monthly decrease. The assortment spans a wide price spectrum, from Amazon listings above $110 for premium Expert-line pens to sub-$16 ink bottles, while Office Depot's top sellers cluster in the $33 to $65 range.

Revenue Share by Channel
Data covers Amazon, Office Depot

Waterman's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Waterman's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.

Average price

Absolute values in $

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Waterman's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Waterman on Amazon.

Amazon

Categories by revenue share

Distribution in %

Waterman's channels

REVENUE SHARE

Revenue distribution across tracked channels for Waterman.

Channels by revenue share

Distribution in %

Waterman's online vs offline revenue split

BY REVENUE

Waterman sells 76% online and 24% offline. Online runs through 1 channel; offline through 1. Online share has moved from 3% in Apr to 81% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

76%

24%

Offline

Online share trend

Apr – Aug

Online channels

76%

Amazon.com

Offline channels

24%

Office Depot stores

Waterman's customer ratings

BY REVIEW COUNT

Across 245K ratings on 2 channels, Waterman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 245K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Waterman

BY REVENUE

Office Depot
Office Depot
#1Waterman® Allure Fountain Pen, Fine Point, 0.5 mm, Chrome Barrel, Blue Ink

$32.99

Price

$26K

Revenue

#2Waterman® Allure Deluxe Ballpoint Pen, Medium Point, 0.7 mm, Blue Lacquer Barrel, Blue Ink

$39.99

Price

$12K

Revenue

#3Waterman Impression Black Fountain Pen Gold-Tone Trim Medium Nib, Blue Ink

$65.00

Price

$8.8K

Revenue

#4Waterman® Allure Fountain Pen, Fine Point, 0.5 mm, Black Barrel, Blue Ink

$32.99

Price

$6.6K

Revenue

#5Waterman Impression White Fountain Pen Gold-Coated Trim Medium Nib, Blue Ink

$65.00

Price

$6.6K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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