GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, VTech generated an average product price of $35.54 across tracked retailers between January and May 2026. Amazon dominated VTech's retail distribution, commanding a massive 97.5% revenue share, with Office Depot trailing far behind at just 1.3%. The brand experienced a notable revenue decline of 18.9% over the tracked period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Meanwhile, VTech's average price also saw a downward trend, decreasing 3.7% over the same period, suggesting possible discounting strategies or a shift toward lower-priced product mix. These trends indicate that VTech's heavy reliance on a single retailer, combined with declining revenue and pricing pressure, may warrant strategic diversification efforts going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for VTech.
BY REVIEW COUNT
Across 13M ratings on 2 retailers, VTech averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.95
Price
$2.53M
Revenue
