GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, Acehardware.com, and Menards.com, Midland holds an average product price of $83.39. Amazon dominates as the brand's primary retail channel, commanding an impressive 82.4% of total revenue share, followed by Lowes.com at 11.7%. Notably, Midland's average price has increased 9.3% over the tracked period, signaling a potential shift toward higher-value product sales. Lowes.com carries significantly higher-priced Midland products, with top listings averaging between $273 and $858, compared to Amazon's range of approximately $50 to $104. This pricing divergence across retailers suggests Midland employs a segmented distribution strategy, leveraging Amazon for volume-driven consumer sales while positioning premium offerings through specialty and home improvement channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MIdland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for MIdland.
BY REVENUE
MIdland sells 93% online and 7% offline. Online runs through 2 retailers; offline through 4.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 2.32M ratings on 4 retailers, MIdland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.72
Price
$1.16M
Revenue
$87.27
Price
$762K
Revenue
$78.65
Price
$615K
Revenue
$99.99
Price
$519K
Revenue
$103.70
Price
$342K
Revenue
