GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across major retailers including Menards, Home Depot, Amazon, and Lowe's, Vista demonstrates a highly concentrated retail footprint, with Menards commanding an dominant 88.3% share of the brand's total revenue. The brand's average product price sits at $54.04, though this figure has experienced a 5.8% decline over the tracked period. Revenue has also faced headwinds, dropping 17.3% over the observed timeframe, signaling potential challenges in consumer demand or shifting competitive dynamics. Home Depot and Amazon account for a combined 10.5% of Vista's revenue share, leaving Lowe's with a minimal 1.1% contribution. Vista's heavy reliance on a single retailer for nearly nine-tenths of its revenue presents both a strategic advantage in partnership depth and a notable concentration risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vista on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Vista.
BY REVENUE
Vista sells 11% online and 89% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 5% in Jan to 11% in May.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 22K ratings on 4 retailers, Vista averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
