Home/Insights/Brands/GracoProduct Intelligence - 2026 YTD USA

Graco

Start benchmarking for free
Sign in with Google

1M+

Products Sold, Jan to May 2026

1,000+

# Offline Stores

$164.26

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Graco Market Overview

According to in-store data from Grips Intelligence, Graco generated an average product price of $164.30 across Amazon, Home Depot, and Lowe's from January to May 2026. Amazon dominates Graco's revenue share at 84.4%, followed by Home Depot at 11.6% and Lowe's at 3.9%, highlighting the brand's heavy reliance on a single retail channel. Notably, Graco's average price increased by 3.9% over the tracked period, suggesting a shift toward higher-priced product sales or pricing adjustments. Despite this price increase, overall revenue declined by 2.8% during the same timeframe, indicating potential volume softness even as price points rose. This divergence between rising prices and falling revenue is a key trend worth monitoring for Graco's competitive positioning in the months ahead.

Revenue Share by Retailer
Data covers Amazon, Home Depot, Lowe's

Graco's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.

Monthly revenue

Indexed values, 0-100

Graco's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.

Average price

Absolute values in $

Start benchmarking for free

Sign in with Google

Graco's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Graco on Amazon.

Amazon

Categories by revenue share

Distribution in %

Graco's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Graco.

Retailers by revenue share

Distribution in %

Graco's customer ratings

BY REVIEW COUNT

Across 5.6M ratings on 3 retailers, Graco averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 5.6M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across retailers, last 30 days

Top products for Graco

BY REVENUE

Amazon
Amazon
#1Graco Extend2Fit Convertible Baby Car Seat, Rear and Forward Facing, Adjustable Extension Panel for Extra Legroom, Gotham

$247.31

Price

$8.9M

Revenue

#2Graco Slimfit 3-in-1 Convertible Car Seat, Ultra-Space-Saving Design, Jarret, Suitable for Rear and Forward-Facing, Highback Booster Seat with 10-Position Headrest

$236.82

Price

$6.1M

Revenue

#3Graco, Colchón Premium de espuma para cuna y cama infantil

$99.97

Price

$5.4M

Revenue

#4Graco Tranzitions 3-in-1 Harness Booster Car Seat, Forward Facing Car Seat, Highback, to Backless Booster, Proof

$143.46

Price

$3.61M

Revenue

#5Graco Turn2Me 3-in-1 Convertible Car Seat, Cambridge, Featuring Headrest and Harness Adjust, Easy Installation and Steel Reinforced Frame

$399.99

Price

$3.52M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved