GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, and lowes.com from January 1 to July 31, 2026, Graco — a brand under Newell Brands (NASDAQ: NWL) — maintained an average product price of $166.62. Amazon dominated the brand's revenue mix at 83.7% of year-to-date sales, leaving homedepot.com at 11.7% and lowes.com at just 4.4%. Momentum accelerated over the May-to-July window, with revenue growing 36.5% across the period and 30.6% in the final month alone. Pricing held broadly steady over the same stretch, edging up 0.7% overall to $170.34, a 0.9% month-over-month increase. The combination of double-digit revenue growth against near-flat pricing suggests the gains were volume-driven rather than the result of price inflation, though the heavy Amazon concentration leaves the brand exposed to shifts on a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Graco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Graco.
BY REVIEW COUNT
Across 5.6M ratings on 3 channels, Graco averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$242.52
Price
$7.6M
Revenue
$231.73
Price
$7.1M
Revenue
$142.61
Price
$4.76M
Revenue
$349.99
Price
$4.69M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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