GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Best Buy, Amazon and acehardware.com shows Viking, a wholly owned brand of The Middleby Corporation (NASDAQ: MIDD), generating the overwhelming majority of its tracked revenue through a single retailer. Best Buy alone accounts for 92.5% of year-to-date revenue, with Amazon a distant second at 4.7% and acehardware.com contributing 1.1%. Momentum has been strong over the May–July window, with revenue up 107.7% month over month and 408.1% across the period. Average selling price reached $308.33 in the most recent month, a 94.5% monthly increase and 350.4% gain overall, against a period average of $286.60. That widening price spread reflects a highly polarized assortment, spanning sub-$20 items at Ace Hardware and Best Buy listings priced as high as $14,899.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 408% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 350% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Viking on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Viking.
BY REVENUE
Viking sells 6% online and 94% offline. Online runs through 4 channels; offline through 2. Online share has moved from 3% in Mar to 6% in Jul.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 1.31M ratings on 3 channels, Viking averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.31M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14,899.00
Price
$14M
Revenue
$6,279.00
Price
$7.6M
Revenue
$6,999.00
Price
$7.6M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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