GRIPS CUSTOMERS & RESEARCH PARTNERS
GE Profile, a brand under GE Appliances and owned by Haier Smart Home (HKG: 6690), generated 98.5% of its year-to-date revenue through Best Buy, with Amazon accounting for just 1.4%, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026. Brick-and-mortar revenue climbed 125.0% across the tracked period, including a 57.2% month-over-month jump in the most recent month measured. Average selling price rose 39.0% over the same span to $1,627.23, well above the brand's period average of $1,399.67. That combination of rising volume and rising price points signals strengthening demand at the premium end of the shelf rather than discount-driven growth. With top-selling SKUs at Best Buy priced between roughly $2,270 and $2,860, the brand's offline performance remains heavily concentrated in a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 125% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 39% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for GE Profile on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GE Profile.
BY REVIEW COUNT
Across 235K ratings on 2 channels, GE Profile averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 235K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,855.71
Price
$24M
Revenue
$2,690.88
Price
$24M
Revenue
$2,267.63
Price
$23M
Revenue
$2,636.22
Price
$11M
Revenue
$2,804.78
Price
$9.7M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
