VELCRO Brand

VELCRO Brand Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, acehardware.com, lowes.com and Office Depot, VELCRO Brand grew revenue 8.3% over the tracked period, including a 7.3% month-over-month gain in the most recent month. Amazon dominates the brand's measured footprint with 68.4% of year-to-date revenue, leaving acehardware.com at 16.8%, lowes.com at 10.0% and Office Depot at 3.9%. Average selling price sits at $9.89 for the full period, though the latest monthly reading of $10.18 marks a 5.1% sequential increase and a 4.2% rise overall. That pricing lift alongside steady revenue growth suggests the brand is holding volume while trading up, a favorable combination for a portfolio held privately by Velcro Companies, which in May 2026 agreed to sell a majority stake to Arsenal Capital Partners. The concentration risk is worth watching: with more than two-thirds of tracked revenue on a single marketplace, retail media and assortment shifts there will drive most near-term performance.