VELCRO Brand

VELCRO Brand Market Overview

According to in-store data from Grips Intelligence, VELCRO Brand generated an average product price of $10.13 across Amazon, Ace Hardware, Lowe's, and Office Depot from January to April 2026. Amazon dominates the brand's retail footprint, commanding a significant 71.7% revenue share, far outpacing second-place Ace Hardware at 17.5%. Notably, VELCRO Brand experienced strong momentum during this period, with overall revenue growing 20.7%. Despite this revenue growth, the brand's average price saw a slight decline of 1.2%, suggesting that volume gains rather than pricing power are driving performance. Office Depot holds the smallest share at just 3.8%, indicating potential room for growth in the office supply channel.