GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hangman recorded an average product price of $8.03 across four tracked retailers between January and April 2026. The brand's offline revenue is heavily concentrated among two key players, with Menards commanding 46.6% of revenue share and Ace Hardware close behind at 43.2%, together accounting for nearly 90% of total sales. Amazon and Lowe's trail significantly, contributing just 5.8% and 4.2% respectively, indicating Hangman's strong reliance on traditional hardware retail channels. Notably, Hangman's top-priced product is the Silver Mirror/Picture Hanging Kit (200 lb) at Ace Hardware, averaging $17.87, while its most affordable listing is the Bear Claw Hanger 10-pack at Menards for just $3.61. This wide price range across retailers highlights a diversified product strategy targeting both heavy-duty and everyday hanging needs.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Hangman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Hangman.
BY REVENUE
