Ultra Protect

Ultra Protect Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks Ultra Protect across two offline retail channels, Menards and The Home Depot, where the brand — a line from privately held Dyne, Inc. — carries an average product price of $108.54. Menards accounts for the clear majority of year-to-date revenue at 67.6%, with The Home Depot contributing the remaining 32.4%, pointing to a concentrated retail footprint rather than an evenly split one. Recent momentum has softened, with revenue down 4.0% month over month and 1.8% across the May–July timeseries window. Pricing, by contrast, has held firm, with the latest monthly average of $111.56 sitting 0.6% above where it started despite a slight 0.7% dip versus the prior month. That combination of stable pricing against modest revenue erosion suggests volume, not discounting, is the swing factor to watch in the back half of the year.