GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Menards, Amazon and Home Depot shows Commander generating the vast majority of its revenue through a single retail relationship, with menards.com accounting for 80% of year-to-date sales. Amazon contributes 17.3% and homedepot.com just 2.7%, leaving the brand heavily concentrated and exposed to shifts at one account. Revenue grew 11.9% over the tracked period, though momentum cooled to a 0.4% month-over-month gain in the most recent reading. Pricing has firmed as well, with the average selling price up 7.7% overall to $55.24 in the latest month against a period average of $58.72. The combination of rising prices and slowing sequential growth suggests recent gains have been driven more by mix and price than by volume expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Commander on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Commander.
BY REVENUE
Commander sells 20% online and 80% offline. Online runs through 2 channels; offline through 1.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 17K ratings on 3 channels, Commander averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.99
Price
$35K
Revenue
$12.44
Price
$21K
Revenue
$33.59
Price
$18K
Revenue
$12.47
Price
$14K
Revenue
$54.81
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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