Twelve South

Twelve South Market Overview

Grips Intelligence in-store data covering 1 January to 31 July 2026 shows Twelve South, a privately held brand backed by RedCloud Capital, operating with an average product price of $46.59 across tracked channels. Amazon dominates the brand's footprint, accounting for 99.7% of year-to-date revenue and leaving virtually no measurable contribution from other tracked retailers. Momentum has been positive over the May-to-July window, with revenue rising 10.5% overall and gaining 14.2% in the most recent month alone. Pricing, by contrast, has stayed remarkably flat, with the average price at $45.86 in the latest month, up just 0.1% sequentially and down 0.4% across the period. Taken together, the figures point to volume-led growth rather than price-driven gains, concentrated almost entirely in a single channel.