Native Union

Native Union Market Overview

Grips Intelligence in-store data tracking Native Union across Best Buy and Amazon from January 1 to July 31, 2026 shows a near-even channel split, with Best Buy accounting for 53.7% of year-to-date revenue and Amazon capturing the remaining 46.3%. The brand's average product price sits at $33.27, though pricing has trended sharply upward, rising 21.0% over the tracked period to $34.78 in the most recent month, a 7.6% month-over-month gain. Revenue, by contrast, has softened, slipping 15.6% in the latest month and 1.8% overall across the timeseries window of May 1 to July 31, 2026. That divergence between rising prices and declining revenue suggests unit volumes are contracting faster than higher price points can offset. Native Union, a privately held company, remains reliant on just two retail channels, leaving its offline performance closely tied to shelf dynamics at Best Buy.