Native Union

Native Union Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Best Buy and Amazon, Native Union maintained a near-even retail split with Best Buy holding a slight edge at 51.7% revenue share compared to Amazon's 48.3%. The brand's average product price settled at $36.24, though it experienced a 4.0% decline in average price over the tracked period. Revenue performance showed a notable downward trend, dropping 26.8% overall during the period, signaling potential headwinds for the brand. Despite the revenue decline, pricing remained relatively stable month-over-month, with a modest 1.6% increase in the most recent month. These dynamics suggest Native Union may be facing demand-side challenges rather than pricing pressure across its key retail channels.