GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January 2026 across Best Buy and Amazon, Hyper demonstrates a strong retail concentration with Best Buy commanding 94.2% of total revenue share compared to just 5.8% for Amazon. Despite a 41.4% month-over-month revenue decline from December 2025 to January 2026, the brand's overall revenue grew an impressive 61.6% since November 2025, suggesting strong seasonal dynamics. The average product price across retailers stands at $96.41, with Amazon carrying a notably higher average price of $114.62 compared to Best Buy's $95.48. Interestingly, while revenue dipped in January, the average price actually increased by 5.7% versus the prior month, indicating a possible shift toward higher-value product sales. This divergence between rising prices and declining revenue points to a volume-driven slowdown worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 62% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Hyper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Hyper.
