Hyper

Hyper Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, Best Buy, menards.com and lowes.com shows Hyper — a brand under Targus, a portfolio company of B. Riley Financial (NASDAQ: RILY) — averaging a product price of $20.22 over the period. Amazon and Best Buy together account for the overwhelming majority of tracked revenue, at 44.6% and 42.4% share respectively, leaving menards.com (9.2%) and lowes.com (3.8%) as smaller contributors. Revenue has trended lower, falling 7.2% month over month and 26.4% overall across the May through July timeseries window. Pricing softened alongside volume, with the average selling price dropping 13.6% in the latest month to $18.01 and declining 15.1% over the period. The combination of a shrinking top line and eroding average price suggests promotional pressure rather than a pure demand shift, making channel mix at Amazon and Best Buy the key variable to watch.