GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Best Buy and Amazon, Hyper demonstrated a highly concentrated retail footprint with Best Buy commanding 96.9% of the brand's total revenue share. Amazon accounted for just 3.1% of revenue, indicating minimal diversification across tracked retailers. The brand's average product price stood at $91.83 during the period, reflecting a relatively accessible price positioning. However, Hyper faced notable headwinds with overall revenue declining 21.4% over the tracked trend period. Despite the revenue downturn, average pricing showed resilience with a modest 1.1% increase, suggesting the brand maintained pricing power even amid softening demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Hyper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Hyper.
