GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes.com, Amazon, and HomeDepot.com, TOTO maintains a strong retail presence with an average product price of $662.38. Lowes.com dominates as TOTO's primary retail channel, commanding a significant 70.6% revenue share, followed by Amazon at 23.0% and HomeDepot.com at 6.3%. The brand's premium positioning is especially evident at Lowe's, where top-selling products range from approximately $1,705 to $3,598 in average price. Despite its strong channel distribution, TOTO experienced a notable 24.3% decline in revenue over the tracked period, accompanied by a 16.8% decrease in average product price. This pricing and revenue trend suggests increased promotional activity or a shift in product mix toward more accessible price points across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TOTO on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for TOTO.
BY REVIEW COUNT
Across 371K ratings on 3 retailers, TOTO averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 371K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,756.00
Price
$1.02M
Revenue
$1,757.00
Price
$1.01M
Revenue
$3,597.87
Price
$993K
Revenue
$1,705.51
Price
$964K
Revenue
