GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Niagara generated nearly half of its revenue share through Lowes (48.3%) between January and May 2026, making it the brand's dominant retail channel across the five tracked retailers. Home Depot followed as the second-largest contributor at 22.7%, while Amazon and Office Depot were closely matched at 14.0% and 13.7% respectively. The brand's average product price during this period stood at $10.55, reflecting a competitive price positioning in its category. Menards accounted for just 1.2% of Niagara's revenue share, suggesting a significantly smaller footprint compared to the brand's top four retailers. Overall, the data highlights Niagara's heavy reliance on home improvement channels, with Lowes and Home Depot together commanding over 70% of the brand's total revenue share.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Niagara on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Niagara.
BY REVENUE
Niagara sells 37% online and 63% offline. Online runs through 2 retailers; offline through 3.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 99K ratings on 5 retailers, Niagara averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 99K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
