GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to July 31, 2026, DeerValley — a privately held brand operated by Chicago-based LETTOI LLC — generates the bulk of its offline sales through a single retail partner. Home Depot accounts for 70.6% of year-to-date revenue, with Lowe's contributing 25.3% and Amazon a comparatively minor 4.2%. The brand's average product price sits at $275.89, though pricing has softened, declining 5.2% over the tracked period to $266.75 in the most recent month. Revenue has followed a similar trajectory, falling 7.1% overall despite a modest 1.3% month-over-month uptick. This combination of concentrated retail exposure and downward price movement suggests DeerValley's near-term performance remains closely tied to shelf dynamics at its largest channel partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for DeerValley on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DeerValley.
BY REVIEW COUNT
Across 157K ratings on 3 channels, DeerValley averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 157K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$195.35
Price
$1.28M
Revenue
$771.56
Price
$1.2M
Revenue
$575.53
Price
$740K
Revenue
$826.60
Price
$603K
Revenue
$350.60
Price
$334K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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