GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vanityfus generated revenue across two major home improvement retailers — Lowes.com and HomeDepot.com — between January and May 2026, with Lowe's commanding a 54.1% revenue share compared to Home Depot's 45.9%. The brand demonstrated remarkable growth momentum, with revenue surging 151.6% over the tracked period. Vanityfus maintains a premium positioning with an average product price of $602.03, though pricing has trended downward by 13.3% during the same window. Top-performing SKUs at both retailers are priced well above the brand average, with several products listed between $1,500 and $2,400, signaling strong demand in higher price tiers. This competitive split between the two dominant retailers suggests Vanityfus has built a balanced distribution strategy across the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 162% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vanityfus on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Vanityfus.
BY REVIEW COUNT
Across 1.3K ratings on 2 retailers, Vanityfus averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,220.59
Price
$1.03M
Revenue
$1,806.64
Price
$593K
Revenue
$1,634.18
Price
$583K
Revenue
$2,339.07
Price
$573K
Revenue