GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Toter generated the majority of its revenue through Lowes.com, commanding a dominant 53.6% revenue share from January to May 2026 across tracked retailers including Home Depot, Ace Hardware, and Amazon. Home Depot and Ace Hardware followed with 21.3% and 18.0% revenue shares respectively, while Amazon accounted for just 7.1%, underscoring the brand's strong brick-and-mortar retail positioning. Toter's average product price stood at $90.79 during the period, with pricing trending upward by 4.4% over the most recent three months. Notably, the brand experienced significant revenue growth of 25.6% over the March to May 2026 period, signaling strong consumer demand heading into the summer season. This combination of rising prices and accelerating revenue suggests Toter is successfully maintaining pricing power while expanding its market presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Toter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Toter.
BY REVENUE
Toter sells 30% online and 70% offline. Online runs through 3 retailers; offline through 2.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 360K ratings on 4 retailers, Toter averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 360K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$131.65
Price
$125K
Revenue
$182.26
Price
$86K
Revenue
$184.61
Price
$53K
Revenue
$78.40
Price
$47K
Revenue
$169.00
Price
$41K
Revenue
