GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Swan maintained an average product price of $11.62 across four major retailers tracked between January and May 2026. Amazon led Swan's revenue distribution with a 38.7% share, closely followed by acehardware.com at 35.2%, while homedepot.com and lowes.com accounted for 18.7% and 7.3% respectively. Notably, Swan's overall revenue declined by 9.4% during the March to May 2026 period, signaling a downward sales trend. This revenue dip was accompanied by a 4.5% decrease in average pricing over the same timeframe, suggesting potential promotional activity or competitive pricing pressure. The tight race between Amazon and Ace Hardware for the top revenue share position highlights Swan's diversified retail strategy across both general and specialty home improvement channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Swan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Swan.
BY REVENUE
Swan sells 58% online and 42% offline. Online runs through 3 retailers; offline through 2.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 436K ratings on 4 retailers, Swan averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 436K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$604.97
Price
$41K
Revenue
$457.84
Price
$38K
Revenue
$556.19
Price
$13K
Revenue
