Dimakai

Dimakai Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Home Depot shows Dimakai concentrating the vast majority of its sales at a single retailer, with lowes.com accounting for 79.8% of year-to-date revenue versus 20.2% at homedepot.com. Revenue expanded 200.4% over the tracked timeseries period from May to July 2026, including 9.2% month-over-month growth in the most recent month. That expansion came alongside softer pricing, as the average selling price slipped 4.5% month-over-month to $362.47 and declined 7.4% across the period, against a year-to-date average product price of $380.68. The assortment spans a wide price ladder, from roughly $109 items to units above $4,600, suggesting volume gains are being driven at the lower end of the range. For this privately held brand, the combination of triple-digit growth and easing prices points to a share-capture strategy rather than premium positioning.